The company I chose was Awake Coffee Co. My branding of the company was inspired by the idea of the contrast of the bold nature of 'Awake' as contrasted to 'Asleep,' and the soft flowing nature of 'Coffee'. I created a logo that captured my vision of energetic branding by combining three concepts that convey awareness and energy; a sunrise, an open eye, and sparkles.

The products I chose to design were stickers and reusable coffee sleeves, a print item and a 3D element. I made three variations of both items, which mainly use the logo and brand colors to draw a special awareness to the particular branding style, differentiating this company from other coffee companies.